Privacy Policy - Updated December 17, 2020
Purpose
Your privacy is very important to us. The purpose of this Privacy Policy is to outline how Cadence Communications & Research (“CCR,” “we,” “our,” “us”) collects, uses, stores, transfers, processes, and discloses your information when you use its services and websites, as well as to explain your rights with respect to changing that information.
Scope
This privacy statement discloses the privacy practices of Cadence Communications & Research and all websites owned or operated by or on behalf of Cadence Communications & Research, including CadenceCR.com and Csequence.com, and without limitation.
“Personal information*” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This list is NOT comprehensive and may apply to all categories listed below (KOLs, Clients, Applicants or Website Visitors)
This Privacy Policy applies to how we collect, use, and disclose information from four different groups:
• Advisors or Key Opinion Leaders (“KOLs”)
• Clients
• Applicants
• Website Visitors
This Privacy Policy applies to all US websites owned or operated by or on behalf of CCR, including CadenceCR.com, Csequence.com and Velocitycomm.net. At this time, we anticipate adding additional terms to the Privacy Policy specific to other countries in the near future, so if you have any questions, please either contact us at (805) 214-1782 or at Cadence, 3835 E. Thousand Oaks Blvd., Suite R 516, Westlake Village, CA 91362 and privacy@cadenceresearch.com .
This Privacy Policy does not apply to other websites that users can be directed to through our websites by clicking on hyperlinks (“Third-Party Sites”). Please review the Third-Party Sites’ privacy policies, if any, to see what information they collect regarding you and how they share that information. CCR makes no representations, warranties, or guarantees regarding such Third-Party Sites. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. – based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Policies
Below is an overview of the Personal Data and other information we may collect, how it is used, when it is disclosed, and your rights.
Websites Covered
This Privacy Policy covers the information practices of websites that link to this Privacy Policy, including csequence.com and velocitycomm.net as well as our services. This Privacy Policy describes how Cadence Communications & Research collects, uses, shares and secures the personal information you provide. It also describes your choices regarding use, access, and correction of your personal information.
Collection of Information
With your informed consent, CCR collects your name, e-mail address, mailing address, affiliated institution, credentials, and other information (for example, if you make a trip on CCR’s behalf, CCR also collects your travel itinerary, dietary restrictions for in-flight meals, and emergency contact information). Information regarding your location and your personal information may be used to provide CCR’s Clients with information that may be of interest to them. This information may also be used for internal research, to determine the effectiveness of our messages and advertising, and/or for follow-up customer service purposes (for example, if one of our clients wants to access our KOL Connect database).
When you visit our websites, regardless of whether or not you create an account or sign up as a Client, CCR will collect passive information regarding the IP address you are using, your location as determined by your IP address, your browser type, the times of access, the pages you accessed, and if you were referred to our websites from another website.
If you access our websites using a mobile device, we may receive information regarding the physical location of your device (including as reflected on the device’s GPS tracking), as well as information regarding your device (what kind of device you are using and a unique identifier for that device). You may opt to turn this feature off on your device. We may use this information to send you location-based advertising or other personalized geographic-based content.
Key Opinion Leaders
CCR asks for your account information, which includes your name, institution, contact details (administrative contact, phone, fax, email) and emergency contact/dietary restrictions for travel, date of birth for purposes of making travel arrangements, title, and W8 or W9 Forms for honoraria payments.
Clients and Applicants
CCR may ask for your name, email address, company, title, or phone number.
Website Visitors
With your consent, we ask for and may collect your name, email address, and company name. In addition, we also collect information such as web server logs, Internet Protocol (IP) addresses, browser type, or other information as part of aggregated data.
Information Collected from Other Sources
We may collect information from other sources such as Thomson-Reuters, Pitchbook, or other comparable websites or subscriptions and aggregate it with information you provide us.
How We Use Personal Data We Collect
CCR uses the information it collects about you, in the following ways, for a variety of purposes:
• To contact you from time to time to inform you of new products and services we will be providing.
• To send you regular updates on issues we think may interest you.
• To send you requested information on our products and services.
• To use for marketing purposes and market research.
• To administer our websites and to help us improve our services.
• To process your job application to CCR, which may include evaluation of your application for other positions within CCR, for which you may be qualified or interested.
• To provide you with services, deal with requests or inquiries you ask of us, and/or enter into or carry out contracts of various kinds, if you are a Client of CCR.
• To comply with applicable laws or regulations in a country.
• To conduct research and analysis, including surveys about current services.
• To contact you regarding any agreements or accepted terms that you may have with CCR.
• To collect and/or to provide payments.
• To process for other purposes, for which we obtain your consent.
Sharing Your Information
We may share information regarding you with other companies, government agencies, or agents, if CCR believes it is necessary to prevent imminent harm, fraud, or other similar illegal activity, or to protect CCR’s interests, including but not limited to the security of the websites and users’ ability to access and use our websites.
We may also share your information with third parties if CCR enters into joint promotions, marketing, or events with a third party that we believe may be of interest to you. Transfers of your information to any such third parties will be limited to the purposes above and will never contain any payment information.
If you would like to opt out of such joint promotions, marketing, or events, see below.
CCR shares the personal information it collects about you in the following ways:
• Third-Party Providers: We may share your information with third-party providers that provide services on our behalf or are our affiliates (direct and indirect), for further processing in accordance with the purposes for which such personal data was originally collected. These companies may support us in marketing, processing credit card payments, emails, or information technologies.
• De-identified Data: We may disclose or use information that has been aggregated (de-identified information) with other businesses for research purposes.
• As Required by Law and Safety: To comply with legal obligations, we may be required to share, transfer, or disclose the information in our databases and server logs to comply with a legal requirement, for the administration of justice, or for interacting with anti-fraud requirements.
Your Communication Preferences
At any time, you may opt out of receiving marketing emails or messages from us and/or from receiving information regarding joint marketing, joint events or joint promotions. Either call us at (805) 499-8603 or contact us at Cadence Communications & Research, 3835 E. Thousand Oaks Blvd., Suite R 516, Westlake Village, CA 91362or you may or select the unsubscribe link at the bottom of our marketing emails. We will remove your name from our marketing list within a reasonable period of time. You may receive another email confirming your request for removal. We may still send you emails of a non-marketing nature (i.e., if you make a future purchase). You may also opt out of having cookies and/or pop-up ads enabled on your browser. Please refer to your browser for further instructions.
When expressing an interest in obtaining additional information about the related applications and Services offered by Cadence or registering to use of its services, we may collect personal information, such as your name, email address or contact number, educational attainment directly from you or collect from available public sources, if you do not want your information used you may opt out by contacting privacy@cadenceresearch.com
Secure Accounts
When you make a purchase to access the Sites, or if you are otherwise a client, the information regarding your payment is encrypted for your security. We also store your information that we gather from the Sites on secure servers and we follow certain protocols and procedures to keep that information safe from unauthorized access. However, data transmission over the internet or mobile devices, including on the Sites, is not guaranteed to be entirely secure. While we use reasonable precautions to keep your information safe, we do not warranty, guarantee or represent that the security of the Sites, the servers on which we store information, or the databases we maintain are free from any risk or vulnerability. In addition, the information you provide CCR via the Sites may be intercepted during the transmission process or in the event that your browser or mobile device is not free from viruses or spyware. Similarly, any email you send us may be subject to interception so please do not include your credit card or payment information to us via email. We are not responsible for any such interceptions or any such viruses or spyware, and furthermore, we are not responsible for the actions or omissions of Third-parties.
EU-U.S. Privacy Shield
CCR participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. We are committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov/list. CCR is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. CCR complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions. With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, CCR is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Under certain conditions, more fully described on the Privacy Shield website at https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. – based third party dispute resolution provider (free of charge) at https://www.jamsadr.com/eu-us-privacy-shield.
Complaints
CCR commits to resolve complaints about our collection or use of your personal information. European Union and/or Swiss, as applicable, individuals with inquiries or complaints regarding our policy should first contact CCR by email at privacy@cadenceresearch.com, call us at (805) 499-8603, or write to us:
Cadence Communications & Research
Attn: Privacy
31416 Agoura Rd. Suite 240
Westlake Village, CA 91361
CCR has further committed to refer unresolved Privacy Shield complaints to either the panel established by the EU data protection authorities (DPAs) and/or the Swiss Federal Data Protection and Information Commissioner, as applicable. If you do not receive acknowledgment of your complaint from us, or if we have not resolved your complaint within 45 days, please contact or visit the DPAs and/or the Swiss Federal Data Protection and Information Commissioner, as applicable, for more information or to file a complaint. The services are provided at no cost to you.
CCR commits to cooperate with either the panel established by the EU data protection authorities (DPAs) and/or the Swiss Federal Data Protection and Information Commissioner, as applicable, and comply with the advice given by the panel and/or Commissioner, as applicable, with regard to data transferred from the EU and/or Switzerland, as applicable.
International Transfers
CCR is a United States company and stores your information in its data centers in the United States. CCR may transfer your personal information to countries other than the country in which you yourself live. Whenever CCR transfers personal information originating from the European Economic Area ("EEA"), European Union (“EU”), or Switzerland to other countries not deemed adequate under applicable data protection laws and regulations, it will do so using a Standard Contractual Clauses or other secure means.
Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law we have to keep personal information about our customers (such as contact information, financial and transaction details) for tax purposes up to seven years. In some circumstances, we may aggregate your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your Right to Amend, Change or Remove Information
At any time, you can request access to your personal information, request that any inaccuracies be corrected, and request that comments or explanations be added to records about you.
You can also ask about:
• whether and why we have your personal information;
• how we got your personal information;
• what we have done with your personal information;
• to whom we have communicated your personal information;
• where your personal information has been stored, processed or transferred;
• how long we will retain your personal information, or how that retention period will be determined; and
• the safeguards in place to protect your information when it is transferred to third parties or third countries.
Finally, you can ask us not to collect or use your personal information for certain purposes, you can ask us to delete your personal information, or you can ask us to provide your personal information to a third party.
Depending on which laws apply to your personal information, we will explain your legal rights, the reason for our refusal and any recourse you may have.
We will respond to your request without undue delay within 30 days. CCR reserves the right to take reasonable steps to verify customer identity prior to granting access or processing changes or corrections.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal data without your knowledge or consent where this is required or permitted by law.
Third-Party Sites
If you link to other websites through the Sites (“Third-party Sites”), CCR’s Privacy Policy does not apply to those Third-party Sites. Please review the Third-party Site’s privacy policy, if any, to see what information they collect regarding you and how they share that information. CCR makes no representations regarding such Third-party Sites.
Children’s Privacy Rights
The Sites are directed to adults and we do not market to children. We do not intend to gather any information from children under the age of 13. If you believe that we may have any information regarding a person under the age of 13, please reach us at the contact information provided below.
In addition, if an individual is under 18, s/he should only use the Sites under the guidance of a parent or guardian.
Cookies and Web Beacons
Your information may be shared with Third-parties that are interested in advertising on the Site (“Third-parties”). Some Third-parties, as well as we and our service providers, may collect information through using cookies or web beacons.
Cookies are pieces of data that are stored in your computer system after you have visited a particular website and provided information to the website (either information that you provided such as a preference or information that is provided by your browsing system). Every time you go back to the website, the browser sends the cookie to the server to notify the website of your previous activity on the website.
Web beacons (also referred to as tracking pixels, web bugs, pixel tags, 1×1 gifs, Internet tags, page tags, and clear gifs) are graphic images on a website or in an email that track when a website page or an email has been read, by whom, and from which computer. They can also track when an email has been forwarded to another user or if a webpage is copied to another website.
The Third-parties may use the cookies or web beacons to collect information regarding whether or not you click on their advertisement and/or the number of Site users who click on their advertisement(s). The Sites’ service providers may also use these cookies or web beacons, as may we. We may also use other methods of automatic collection such as IP addresses, browsers, and computer identification numbers to determine preferences and potential fraudulent activity. We also may use the information to measure which pages on the Sites are receiving the most traffic, as well as your preferences on the Sites. We may keep a log of the web beacons and data that they provide. Note that if you would like to disable your web browser from accepting cookies, you may do so. This may impair some functionality of the Sites.
We may collect data using Google Analytics about your traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. We will not identify individual users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature without robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that identification or merger.
We are not responsible for the privacy practices or the content of other websites that may be linked to this site or of any third-party advertisers.
Communications with Websites or Via Emails
We will try our best to respond to any emails or messages you send to CCR through our websites or otherwise. We do not want to receive any proprietary or confidential information, suggestions, materials, or ideas via our websites or via email. To the extent that you decide to send us anything via our websites or via email, any such ideas, suggestions, submissions, feedback, or other information will become the property of CCR. By sending us such information via our websites or email, you are agreeing to fully release all intellectual property rights, proprietary claims, and rights of publicity with respect to such information. You are also granting us a perpetual, royalty-free license to use such information provided. In the event that any such information you send to us belongs to a third party and you have not received written permission from that third party to send such information to us, then you agree to indemnify, defend, and hold us, our officers, directors, employees, agents, investors, consultants, shareholders, parent corporations, administrators, affiliates, divisions, subsidiaries, predecessor and successor corporations, and assigns (collectively, the ” Indemnitees”) harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements) brought or asserted by any third party against any of the Indemnitees arising out of or in connection with such information.
Information You Post on the Sites
Any information that you post on the Sites or that you provide to CCR to post on the Sites will be stored by CCR’s server. Also, any items you post on the Sites (i.e., reviews, etc.) may be picked up by search engines like Google, Yahoo, etc.; however, only [your login name and] any information you have chosen to post will be displayed on pages on the Sites which may be subject to such searches. In other words, other than [your login name and] the information you have chosen to post, none of the personal information you enter when you register as a client will be searchable or accessible on the Sites. Please note that even if you may opt to post something anonymously, CCR will still be able to determine that you made the posting. If you engage in illegal conduct on the Sites, whether anonymously, using your login name or using your real name, CCR may have to give your personal information to law enforcement if it is requested through a valid subpoena or similar legal document.
Use of information
CCR uses the information it collects about you in the following ways for a variety of purposes:
• To contact you from time to time to inform you of new products and services we will be providing.
• To send you regular updates on issues we think may interest you.
• To send you requested information on our products and services.
• To use for marketing purposes and market research.
• To administer our Website and to help us improve our services.
• To process your job application to Cadence, which may include evaluation of your application for other positions within Cadence for which you may be qualified or interested.
• To provide you with services, and/or deal with requests or inquiries you ask of us, or enter into or carry out contracts of various kinds, if you are a client of Cadence.
• To comply with applicable laws or regulations in a country.
• To conduct research and analysis, including surveys about current services.
• To contact you regarding any agreements or accepted terms that you may have with Cadence.
• To collect payments.
• To process for other purposes for which we obtain your consent.
Sale to a Third Party
In the event that CCR undergoes a change in control, wherein its assets are transferred in a merger, sale of company assets, or acquisition of the company or its assets, then information collected on the websites may be transferred as part of the change in control. Similarly, in the unlikely event of bankruptcy, insolvency, or receivership, information collected on the Sites may be transferred to another party. You will be notified via email and/or a prominent notice on our website of any change in (i) ownership; (ii) uses of your personal information; (iii) choices you may have regarding your personal information.
Contacting Us
If you have questions or suggestions regarding this privacy policy or our handling of personal data, please contact by email, or mail at Cadence, 3835 E. Thousand Oaks Blvd., Suite R 516, Westlake Village, CA 91362. In the United States: contact@cadenceresearch.com
In addition, CCR reserves the right to transfer, disseminate, or disclose personal data and other information stored in CCR’s system in connection with or during any merger, raising of funds, financing, loans, bankruptcy, acquisition, dissolution, deal, transaction, or other proceeding involving sale, transfer, divestiture, or assignment of all or a portion of CCR’s business or assets to a different entity or in connection with a change in control.
Social Media
In the event that you use third-party social media websites, applications, or plugins (“Social Media Sites”) to access our websites, we may receive information regarding you, that you have provided to the Social Media Sites. We may use this information for marketing purposes and to provide you with information that we believe you may be interested in receiving.
In addition, if you use Social Media Sites to post content related to CCR (photos, videos, descriptions, comments, hashtags using CCR, etc.) on your Social Media account, you are agreeing that by using the hashtag using CCR or any similar term or phrase denoting CCR, you are granting CCR an irrevocable and perpetual royalty-free, fully paid, non-exclusive, transferable right to use your CCR-tagged content on the Social Media Sites in any manner that CCR deems fit in its sole discretion, including without limitation on our websites, on CCR’s own social media sites, and for CCR’s marketing, promotional material, advertisements, and any other content. You further grant CCR the right to use, reproduce, display, distribute, transmit, alter, edit, create derivative works from, and/or combine with other materials your content on the Social Media Sites. You further grant CCR the right to use your Social Media Sites’ username, true name, image, likeness, caption, text, photography, location, or other identifying information in connection with the content on the Social Media Sites. You agree to indemnify, defend, and hold the Indemnitees harmless from any liability related in any way to CCR’s use of the content on the Social Media Sites.
California Residents
If you are a California resident, you have a legal right to obtain a list of any information that CCR shared regarding you to any affiliates or unaffiliated third parties for marketing purposes. You may make this request via phone by calling (805) 214-1782 or via writing to Cadence Marketing List, 3835 E. Thousand Oaks Blvd., Suite R 516, Westlake Village, CA 91362. We will respond to these requests as soon as we can and in accordance with the law then in effect.
Changes to Privacy Policy
CCR reserves the right to periodically update this Privacy Policy, to reflect changes in our business, and to adhere with applicable law. Any such changes will be effective from the date of the Privacy Policy stated at the top and/or bottom of the page. Should we change the Privacy Policy in a substantial way, a notice will be posted on our websites. Please check the Privacy Policy from time to time to see if there are any revisions—the effective date of the Privacy Policy will be stated at the top and/or bottom of the page.
Contact Us
If you have questions or suggestions regarding this privacy policy or our handling of personal data, please contact by email, or mail, please contact us by emailing us at privacy@cadenceresearch.com, calling us at (805) 214-1782, or by writing us:
Cadence Communications & Research
Attn: Privacy
3835 E. Thousand Oaks Blvd., Suite R 516
Westlake Village, CA 91362